Nike Women - "What are girls made of ?" by Cannes Lions International Festival of Creativity 2017
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| Title | What are girls made of ? |
| Brief | According to a traditional Russian song for children, girls are made of “flowers”, “gossip” and “marmalade”, while boys are made of “energy”, “batteries” and “fireworks”. Challenging these outdated notions, the film rewrites the lyrics. A young girl is shown singing the traditional verses of the song. However, on seeing some of Russia’s most accomplished female athletes, she adds that girls are: “Made of strength – and of bravery. Made of freedom. And of achievements. They are made of what they do.” A famous Russian song suggests that girls are made of things like "marmalade", "gossip" and "flowers", while boys are compared to "batteries” and “fireworks”. In the film, a young girl begins singing the traditional verses of the song. But when when she sees some of Russia’s most accomplished athletes, she changes the lyrics: “Girls are made of strength; and of bravery. Made of freedom. And of achievements. They are made of what they do.” |
| Agency | Wieden + Kennedy Amsterdam |
| Campaign | What are girls made of ? |
| Advertiser | Nike |
| Brand | Nike Women |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Television |
| Length | |
| Market | Subscribers Only |
| Executive Creative Director | M..k B....th Subscribers Only |
| Executive Creative Director | E..c Q....oy Subscribers Only |
| Creative Director | .l M...y Subscribers Only |
| Creative Director | C...g Wi....ms Subscribers Only |
| Art Director | V...o V....te Subscribers Only |
| Copywriter | E...ny Pr......nko Subscribers Only |
| Head of Broadcast Production | ..e T....ri Subscribers Only |
| Broadcast Producer | K...n Wh.....use Subscribers Only |
| Broadcast Producer | S..y ..m Subscribers Only |
| Head Of Planning | M...in W...el Subscribers Only |
| Planning Director | St....ne M....er Subscribers Only |
| Junior Planner | A..a L...te Subscribers Only |
| Director of Communication and Digital Strategy | G..g W...e Subscribers Only |
| Account Planner | J....yn R...t Subscribers Only |
| Group Account Director | K....yn A..o Subscribers Only |
| Account Director | A...R M...IN Subscribers Only |
| Account Manager | M...y R..g Subscribers Only |
| Designer | ..e B...in Subscribers Only |
| Studio Director | L...ie M...ay Subscribers Only |
| Art Producer | S...ey P....en Subscribers Only |
| Studio Artist | ..a R...ro Subscribers Only |
| Designer | S...le B...s Subscribers Only |
| Designer | A..a K...se Subscribers Only |
| Designer | J..é B....bé Subscribers Only |
| Art Production Director | M..d Kl.....eek Subscribers Only |
| Project Manager | L..s P..t Subscribers Only |
| Business Manager | K...y K...ey Subscribers Only |
| Production Company | R..f R..f F...s Subscribers Only |
| Director | D...d W...on Subscribers Only |
| Director of Photography (DOP) | B...it S...r Subscribers Only |
| Producer | C...y H..d Subscribers Only |
| Executive Producer | M....ew F..e Subscribers Only |
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