CIGNA - "Even More Drama-STAT"

McCann Worldgroup New York, United States

Awards

18938

Brand: CIGNA
Country: United States

Advertiser: CIGNA

Title	Even More Drama-STAT
Brief	TV doctors want Americans to get more check-ups. But they need to inject more drama into their message. So actor Neil Patrick Harris (Doogie Howser M.D.) does what every TV doctor does: in a tense situation, he yells “STAT!” As in: “I need an IV, stat!” Or “Sponge, stat!” But when he shouts “Spaghetti, stat!” in the staff canteen, he gets a withering glance. By the way, “stat” is short for the Latin word “statim”, which means “immediately”.
Agency	McCann Worldgroup
Campaign	The TV Doctors of America
Advertiser	CIGNA
Brand	CIGNA
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Posted	November 2017
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Television
Chief Creative Officer	E..c S...er Subscribers Only
Chief Creative Officer	..m M...hy Subscribers Only
Chief Creative Officer	S..n B...n Subscribers Only
Executive Creative Director	L...y P...t Subscribers Only
Music Producer	..n G...s Subscribers Only
Director	G...t H...ov Subscribers Only
Account Director	C....en M...io Subscribers Only
Account Executive	M..e Mo.....ni Subscribers Only
Copywriter	J...s Sa....go Subscribers Only
Copywriter	R...na S...ng Subscribers Only
Art Director	C...yl T....er Subscribers Only
Art Director	A...id A....ar Subscribers Only
Creative Director	L...ie M....na Subscribers Only
Creative Director	E...li Ö.....ahl Subscribers Only
Strategist	C...in P...rs Subscribers Only
Art Director	Fe.....nd D....le Subscribers Only
Copywriter	..m We....rd Subscribers Only
Art Director	D...el A...rt Subscribers Only
Copywriter	D....ll J....on Subscribers Only
Executive Producer	A...da R...re Subscribers Only
Music Company / Composer	..M . ..w Y..k Subscribers Only
Chief Creative Officer	S..g C...g Subscribers Only
Telecine Company	L..a Go....rg Subscribers Only
Associate Project Manager	C...ie T...da Subscribers Only
Project Manager	Je....er Y..n Subscribers Only
Editorial Company Executive Producer	..t . ..n Subscribers Only
Assistant Editor	B..u D....on Subscribers Only
Editing Company	..n G...er Subscribers Only
Director of Project Management	Ch....le S..w Subscribers Only
Account Supervisor	..y C...n Subscribers Only
Account Director	Cl....rd St....un Subscribers Only
Director of Photography (DOP)	P...on Pa......ael Subscribers Only
Executive Producer	J...y E...s Subscribers Only
SVP Account Director	..n L...e Subscribers Only
Group Creative Director	D...y Ro.....ez Subscribers Only
Copywriter	..n C....rn Subscribers Only
Chief Production Officer	N...y A...am Subscribers Only
Executive Integrated Producer	K...y L..e Subscribers Only
Senior Producer	C...i Bl....ll Subscribers Only
Integrated Producer	W...y L...y Subscribers Only
Executive Music Producer	E..c J....on Subscribers Only
Group Account Director	M....ew C....ll Subscribers Only
Group Strategy Director	Ju....na Ka.....ha Subscribers Only
Associate Social Director	L..a Go....rg Subscribers Only
Senior Art Director	J...e Y...ll Subscribers Only
Global Account Director	Ve....ca B....an Subscribers Only
Assistant Account Executive	E..a La....on Subscribers Only