About me
Seventeen years experience working with global brands in the fields of entertainment, sport, technology and retail. Leading Cake in London, a Havas company, with a focus on strategy, planning and creative.
Specialising in strategy, sponsorship and brand partnerships, content, PR, experiential and social media. Overseen the growth of the company's social media credentials. Lead flagship clients and new business. Clients include: EE, Sony, Honda, Carphone Warehouse.
Global experience as Head Of Strategy & Planning at Ogilvy PR Asia-Pacific, operating in markets that included China, India, Japan and Australia.
Skills
- Public Relations
- Strategy
- Digital Strategy
- Social Media Marketing
- Social Media
- Integrated Marketing
- Digital Marketing
- Business Development
- Sponsorship
- Relationship Marketing
- New Business Development
- Management
- Strategic Planning
- Account Management
- Strategic Communications
- Crisis Communications
- Communications Planning
- Mobile Marketing
- Strategic Partnerships
- Social Media Measurement
Talent you might be interested in
Richard Kirshenbaum
Founder & Chief Executive Officer
NSG/SWAT
Tamara Ingram
Former Chairman
Wunderman Thompson
Bruno-Georges David
Président
Communication Sans Frontières
Joe Sciarrotta
USA CCO
Ogilvy & Mather, Chicago
Mark Lund
President McCann Worldgroup UK and Europe
McCann Worldgroup UK
Positions
Managing Director
Havas Sports & Entertainment / Cake
January 2008 - Present (17 years)
Seventeen years experience working with global brands in the fields of entertainment, sport, technology and retail. Leading Cake in London, a Havas company, with a focus on strategy, planning and creative.
Specialising in strategy, sponsorship and brand partnerships, content, experiential and social media. Overseen the growth of the company's social media credentials. Lead flagship clients and new business. Clients include: EE, Sony, Honda, Carphone Warehouse.
Specialising in strategy, sponsorship and brand partnerships, content, experiential and social media. Overseen the growth of the company's social media credentials. Lead flagship clients and new business. Clients include: EE, Sony, Honda, Carphone Warehouse.
Creative Director, Europe, Middle East & Africa
Ogilvy Public Relations Worldwide
August 2007 - January 2008 (5 months)
Based in London as Creative Director at Ogilvy PR for Europe, Middle East and Africa, after two and half years as the agency's Planning Director in Asia-Pacific, based in Hong Kong.
Planning Director, Asia-Pacific
Ogilvy Public Relations Worldwide
April 2005 - August 2007 (2 years 4 months)
Based in Hong Kong. Account management, business development and thought leadership. Region remit included China, Japan, India, Korea, South East Asia and Australia.
Planning Director
Cake Group
September 1997 - April 2005 (7 years 7 months)
Originally with FFI, part of team that became Cake at launch in 1999. Leading domestic and pan-European clients such as Nintendo and Reebok, eventually became the company's first planning director in 2002. Responsible for strategy development across existing clients and new business.
Consultant
Lynne Franks PR
May 1995 - September 1997 (2 years 4 months)
Consumer PR for clients that included Sega, Virgin Megastores and Puma.
Education
1989 - Present (36 years)
1983 - Present (42 years)
