Ferju Cuevas Interview(s)

PHNX was born in a very complicated moment in the world due to COVID, and that feat in itself is highly appreciated. They organized an inclusive festival, and I am sure that all of us who are participating as judges appreciate it.

I have been part of all the editions, judging the best works from network agencies and independents, alongside people from all over the planet. And here I would like to pause for a moment, there is no festival like this, which is why I believe being part of PHNX is incredible.

It's very enriching! We know that many festivals are for creatives made by creatives and leave out the perspectives that strategists, clients, or industry-related individuals may have of a campaign. It's another plus that PHNX has, and it's truly appreciated.

For independent agencies like mine, we don’t count on a large budget for festivals, therefore this format is accommodating and it allows us to be more critical with what we upload for participation.

The perfect winner has creativity and great execution.
Often, we come across cases where it is evident that the results were “inflated” or pieces that were never published, for instance. Honesty and transparency are increasingly valued in the industry.

Without a doubt, AI as a creative tool is capturing all of the attention. Its power seems to be limitless. Looking at the recent launch of OpanAI’s Sora, which achieves an increasingly realistic level of detail and the speed with which it can be executed is spectacular.

There are many creatives that I admire and respect. It is a short selection, but these are my top 3: Tony Waissmann, Eva Santos, and Gustavo Lauria.
And a special recognition to my favorite creative: Rodsel Ticona.