2016 Cannes Lions International Festival of Creativity Award Winners

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Entertainment Lions
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2016 Cannes Lions International Festival of Creativity - Grand Prix - Innovation in Visual Storytelling and Branded Entertainment
2016 Cannes Lions International Festival of Creativity - Gold Lion - Cross Channel Brand Experience
Entertainment Lions

House of Little Moments

AGENCY: ADK Taiwan
BRAND: Uni-Noodle
CATEGORY: Cross Channel Brand Experience
AWARD: Gold Lion
ADVERTISER: Uni-President

2016 Cannes Lions International Festival of Creativity - Gold Lion - Live Experience Games
Entertainment Lions

Survival Billboard

AGENCY: McCann London
BRAND: Xbox
CATEGORY: Live Experience Games
AWARD: Gold Lion
ADVERTISER: Microsoft

2016 Cannes Lions International Festival of Creativity - Gold Lion - Live Brand Experience
Entertainment Lions

Museum of Feelings

AGENCY: Ogilvy Chicago
BRAND: Glade Festival Microsite
CATEGORY: Live Brand Experience
AWARD: Gold Lion
ADVERTISER: Glade Festival

2016 Cannes Lions International Festival of Creativity - Gold Lion - Audio Content in Branded Entertainment
Entertainment Lions

The Message Podcast

AGENCY: BBDO New York
BRAND: General Electric
CATEGORY: Audio Content in Branded Entertainment
AWARD: Gold Lion
ADVERTISER: General Electric Company

2016 Cannes Lions International Festival of Creativity - Gold Lion - Digital Brand Experience
Entertainment Lions

Out There

AGENCY: CAA Marketing
BRAND: Canada Goose
CATEGORY: Digital Brand Experience
AWARD: Gold Lion
ADVERTISER: Canada Goose Toronto

2016 Cannes Lions International Festival of Creativity - Gold Lion - Visual Storytelling in Sports Entertainment
Entertainment Lions

Kaleidoscope

BRAND: Red Bull
CATEGORY: Visual Storytelling in Sports Entertainment
AWARD: Gold Lion

2016 Cannes Lions International Festival of Creativity - Silver Lion - Cross Channel Brand Experience
Entertainment Lions

Give Extra, Get Extra Campaign

AGENCY: Energy BBDO
BRAND: Extra
CATEGORY: Cross Channel Brand Experience
AWARD: Silver Lion
ADVERTISER: Wm Wrigley Jr. Co.

2016 Cannes Lions International Festival of Creativity - Silver Lion - Live Brand Experience
Entertainment Lions

The Unforgotten Soldiers

AGENCY: DDB Group Aotearoa
BRAND: Sky
CATEGORY: Live Brand Experience
AWARD: Silver Lion
ADVERTISER: BSkyB Ltd

2016 Cannes Lions International Festival of Creativity - Silver Lion - Cross Channel Brand Experience
Entertainment Lions

Halo 5 Launch

AGENCY: twofifteenmccann
BRAND: Halo
CATEGORY: Cross Channel Brand Experience
AWARD: Silver Lion
ADVERTISER: Microsoft

2016 Cannes Lions International Festival of Creativity - Silver Lion - Innovation in Visual Storytelling and Branded Entertainment
Entertainment Lions

Survival Billboard

AGENCY: McCann London
BRAND: Xbox
CATEGORY: Innovation in Visual Storytelling and Branded Entertainment
AWARD: Silver Lion
ADVERTISER: Microsoft

2016 Cannes Lions International Festival of Creativity - Silver Lion - Live Brand Experience
Entertainment Lions

Survival Billboard

AGENCY: McCann London
BRAND: Xbox
CATEGORY: Live Brand Experience
AWARD: Silver Lion
ADVERTISER: Microsoft

2016 Cannes Lions International Festival of Creativity - Silver Lion - Excellence in Partnerships between a Content Producer and a Brand/Product/Talent
2016 Cannes Lions International Festival of Creativity - Silver Lion - Excellence in Partnerships between a Content Producer and a Brand/Product/Talent
2016 Cannes Lions International Festival of Creativity - Silver Lion - Excellence in Production & Distribution Strategy
Entertainment Lions

House of Cards – FU 2016

AGENCY: BBH New York
BRAND: Netflix
CATEGORY: Excellence in Production & Distribution Strategy
AWARD: Silver Lion
ADVERTISER: Netflix, Inc.

2016 Cannes Lions International Festival of Creativity - Silver Lion - Use of User Generated Content in a Brand Experience
Entertainment Lions

MTV VMA

AGENCY: Fallon
BRAND: MTV
CATEGORY: Use of User Generated Content in a Brand Experience
AWARD: Silver Lion
ADVERTISER: MTV

2016 Cannes Lions International Festival of Creativity - Silver Lion - Online: Fiction 15 minutes or under in Length
Entertainment Lions

Becoming Beckham

AGENCY: adam&eveDDB
BRAND: H&M
CATEGORY: Online: Fiction 15 minutes or under in Length
AWARD: Silver Lion
ADVERTISER: H&M

2016 Cannes Lions International Festival of Creativity - Silver Lion - Use of User Generated Content in Sports Entertainment
Entertainment Lions

Play My Tweet

AGENCY: BBDO New York
BRAND: Foot Locker
CATEGORY: Use of User Generated Content in Sports Entertainment
AWARD: Silver Lion
ADVERTISER: Foot Locker

2016 Cannes Lions International Festival of Creativity - Silver Lion - Live Brand Experience
Entertainment Lions

LeBon

AGENCY: Ingo
BRAND: Lidl
CATEGORY: Live Brand Experience
AWARD: Silver Lion
ADVERTISER: Lidl