2016 Cannes Lions International Festival of Creativity Award Winners
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NYT VR
AGENCY:
T Brand Studio
BRAND:
Google
CATEGORY:
Apps as Part of a Campaign
AWARD:
Grand Prix
ADVERTISER: Google
WhatsGerman
AGENCY:
Serviceplan Group
BRAND:
WhatsGerman
CATEGORY:
Messaging Campaign
AWARD:
Gold Lion
ADVERTISER: Plan.Net Group
Sydney Opera House: #comeonin
AGENCY:
DDB Sydney
BRAND:
The Sydney Opera House
CATEGORY:
Activation by Location
AWARD:
Gold Lion
ADVERTISER: The Sydney Opera House
Blind Cap
AGENCY:
Cheil España
BRAND:
Samsung
CATEGORY:
Activation by Proximity
AWARD:
Gold Lion
ADVERTISER: Samsung
Straight Outta
AGENCY:
R/GA
BRAND:
Beats By Dr Dre
CATEGORY:
Social Trends
AWARD:
Gold Lion
ADVERTISER: Beats Electronics LLC.
Shop With the Force
AGENCY:
Zambezi
BRAND:
Stance
CATEGORY:
Websites as Part of a Campaign
AWARD:
Gold Lion
ADVERTISER: Stance
The Swedish Number (132s)
AGENCY:
Ingo
BRAND:
The Swedish Tourist Council
CATEGORY:
Integrated Campaign
AWARD:
Gold Lion
ADVERTISER: The Swedish Tourist Council
Manboobs
AGENCY:
DAVID
BRAND:
Breast Cancer
CATEGORY:
Social Purpose
AWARD:
Gold Lion
ADVERTISER: MACMA
Hashtags for Life
AGENCY:
McCann Lima
BRAND:
Peruvian Red Cross
CATEGORY:
Social Purpose
AWARD:
Gold Lion
ADVERTISER: Red Cross
Sizzl – Dating App for Bacon Lovers
AGENCY:
360i
BRAND:
Oscar Mayer
CATEGORY:
Apps as Part of a Campaign
AWARD:
Silver Lion
ADVERTISER: Oscar Mayer
Dreams of Dalí
AGENCY:
Goodby Silverstein & Partners
BRAND:
The Dali Museum
CATEGORY:
Virtual Reality Experience
AWARD:
Silver Lion
ADVERTISER: Salvador Dali Museum, Inc.
I am a Witness
AGENCY:
Goodby Silverstein & Partners
BRAND:
Adobe + AdCouncil
CATEGORY:
Social Trends
AWARD:
Silver Lion
ADVERTISER: Adobe + AdCouncil
I am a Witness
AGENCY:
Goodby Silverstein & Partners
BRAND:
Adobe + AdCouncil
CATEGORY:
Messaging Campaign
AWARD:
Silver Lion
ADVERTISER: Adobe + AdCouncil
Uncrushable
AGENCY:
TBWA\Sydney
BRAND:
M.J. Bale
CATEGORY:
Response / Real-time Activity
AWARD:
Silver Lion
ADVERTISER: M.J.Bale
#OptOutside
AGENCY:
Venables Bell + Partners
BRAND:
REI
CATEGORY:
Integrated Campaign
AWARD:
Silver Lion
ADVERTISER: REI
WhatsGerman
AGENCY:
Serviceplan Group
BRAND:
WhatsGerman
CATEGORY:
Social Purpose
AWARD:
Silver Lion
ADVERTISER: Plan.Net Group
Bandenbingo - Rink Bingo
AGENCY:
FCB Zurich
BRAND:
Hockey Club Davos
CATEGORY:
Cross-device Campaign
AWARD:
Silver Lion
ADVERTISER: Hockey Club Davos
Lightsaber escape: A Chrome Experiment
AGENCY:
72andSunny
BRAND:
Google Chrome
CATEGORY:
Networked / Connected Mobile Technology
AWARD:
Silver Lion
ADVERTISER: Google
Sydney Opera House: #comeonin
AGENCY:
DDB Sydney
BRAND:
The Sydney Opera House
CATEGORY:
Content for User Engagement
AWARD:
Silver Lion
ADVERTISER: The Sydney Opera House
Sydney Opera House: #comeonin
AGENCY:
DDB Sydney
BRAND:
The Sydney Opera House
CATEGORY:
Targeted Communication
AWARD:
Silver Lion
ADVERTISER: The Sydney Opera House
