2016 Cannes Lions International Festival of Creativity Award Winners
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Do It Yoursef McWhopper
AGENCY:
VMLY&R New Zealand
BRAND:
Burger King + Peace One Day
CATEGORY:
Guerrilla Marketing & Stunts
AWARD:
Gold Lion
ADVERTISER: Burger King + Peace One Day
#OptOutside
AGENCY:
Venables Bell + Partners
BRAND:
REI
CATEGORY:
Retail, e-Commerce, Restaurants & Fast Food Chains
AWARD:
Grand Prix
ADVERTISER: REI
Brewtroleum - The Process
AGENCY:
Colenso BBDO Auckland
BRAND:
DB Export
CATEGORY:
Integrated Campaign led by Promo & Activation
AWARD:
Gold Lion
ADVERTISER: DB Breweries Ltd.
Brewtroleum - The Process
AGENCY:
Colenso BBDO Auckland
BRAND:
DB Export
CATEGORY:
Launch / Re-launch
AWARD:
Gold Lion
ADVERTISER: DB Breweries Ltd.
Slow Down GPS
AGENCY:
Forsman & Bodenfors Göteborg
BRAND:
If Insurance
CATEGORY:
Financial Products & Services
AWARD:
Gold Lion
ADVERTISER: If Insurance
Survival Billboard (Board)
AGENCY:
McCann London
BRAND:
Xbox
CATEGORY:
Use of Print or Standard Outdoor
AWARD:
Gold Lion
ADVERTISER: Microsoft
The reversed trailer
AGENCY:
TRY/Apt
BRAND:
Trailer Assist (Passat)
CATEGORY:
Cars & Automotive Products & Services
AWARD:
Gold Lion
ADVERTISER: Volkswagen
BURGER KING dévoile la fin de la publicité McDonald's
AGENCY:
Buzzman
BRAND:
Burger King
CATEGORY:
Response / Real-time Activity
AWARD:
Gold Lion
ADVERTISER: Burger King
The Contours Baby Stroller Test-Ride
AGENCY:
FCB Chicago
BRAND:
Contours
CATEGORY:
Durable Consumer Goods
AWARD:
Gold Lion
ADVERTISER: Contours
The Contours Baby Stroller Test-Ride
AGENCY:
FCB Chicago
BRAND:
Contours
CATEGORY:
Guerrilla Marketing & Stunts
AWARD:
Gold Lion
ADVERTISER: Contours
Emergency Network
AGENCY:
Saatchi & Saatchi
BRAND:
Land Cruiser
CATEGORY:
Cars & Automotive Products & Services
AWARD:
Gold Lion
ADVERTISER: Toyota Motor Corporation
Van Gogh BnB
AGENCY:
Leo Burnett Chicago
BRAND:
The Art Institute of Chicago
CATEGORY:
Use of Exhibitions / Installations
AWARD:
Gold Lion
ADVERTISER: The Art Institute of Chicago
Van Gogh BnB
AGENCY:
Leo Burnett Chicago
BRAND:
The Art Institute of Chicago
CATEGORY:
Travel, Transport & Leisure
AWARD:
Gold Lion
ADVERTISER: The Art Institute of Chicago
LAND CRUISER EMERGENCY NETWORK
AGENCY:
M&C Saatchi
BRAND:
LandCruiser
CATEGORY:
Cars & Automotive Products & Services
AWARD:
Gold Lion
ADVERTISER: Toyota Motor Corporation
The Fairest Night
AGENCY:
Saatchi & Saatchi Argentina
BRAND:
Andes
CATEGORY:
Guerrilla Marketing & Stunts
AWARD:
Silver Lion
ADVERTISER: AB Inbev
Street View Test
AGENCY:
Publicis Romania
BRAND:
ACR
CATEGORY:
Use of Digital Platforms
AWARD:
Silver Lion
ADVERTISER: Automobile Club of Romania
Dad-Do
AGENCY:
Grey New York
BRAND:
Pantene
CATEGORY:
Fast Moving Consumer Goods
AWARD:
Silver Lion
ADVERTISER: Procter & Gamble
McWhopper
AGENCY:
VMLY&R New Zealand
BRAND:
Burger King + Peace One Day
CATEGORY:
Guerrilla Marketing & Stunts
AWARD:
Silvre Lion
ADVERTISER: Burger King + Peace One Day
SEA HERO QUEST
AGENCY:
M&C Saatchi Group
BRAND:
Deutsche Telekom
CATEGORY:
Commercial Public Services
AWARD:
Silver Lion
ADVERTISER: Deutsche Telekom AG
Super Bowl Babies Choir
AGENCY:
Grey New York
BRAND:
National Football League (NFL) Consumer Products Division
CATEGORY:
Travel, Transport & Leisure
AWARD:
Silver Lion
ADVERTISER: National Football League
