2016 Cannes Lions International Festival of Creativity Award Winners

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2016 Cannes Lions International Festival of Creativity - Grand Prix - Use of Integrated Media
Media

Do It Yoursef McWhopper

AGENCY: VMLY&R New Zealand
BRAND: Burger King + Peace One Day
CATEGORY: Use of Integrated Media
AWARD: Grand Prix
ADVERTISER: Burger King + Peace One Day

2016 Cannes Lions International Festival of Creativity - Gold Lion - Use of Stunts
Media

Brewtroleum - The Process

AGENCY: Colenso BBDO Auckland
BRAND: DB Export
CATEGORY: Use of Stunts
AWARD: Gold Lion
ADVERTISER: DB Breweries Ltd.

2016 Cannes Lions International Festival of Creativity - Gold Lion - Financial Products & Services
Media

GAYNZ

AGENCY: TBWA\Sydney
BRAND: ANZ
CATEGORY: Financial Products & Services
AWARD: Gold Lion
ADVERTISER: Australia & New Zealand Banking Group

2016 Cannes Lions International Festival of Creativity - Gold Lion - Use of Ambient Media: Large Scale
Media

The Dilemma

AGENCY: Publicis Italy
BRAND: Heineken
CATEGORY: Use of Ambient Media: Large Scale
AWARD: Gold Lion
ADVERTISER: Heineken

2016 Cannes Lions International Festival of Creativity - Gold Lion - Use of Ambient Media: Large Scale
Media

LeBon

AGENCY: Ingo
BRAND: Lidl
CATEGORY: Use of Ambient Media: Large Scale
AWARD: Gold Lion
ADVERTISER: Lidl

2016 Cannes Lions International Festival of Creativity - Gold Lion - Use of Co-Creation & User Generated Content
Media

Straight Outta

AGENCY: R/GA
BRAND: Beats By Dr Dre
CATEGORY: Use of Co-Creation & User Generated Content
AWARD: Gold Lion
ADVERTISER: Beats Electronics LLC.

2016 Cannes Lions International Festival of Creativity - Gold Lion - Use of Social Platforms
Media

Manboobs

AGENCY: DAVID
BRAND: Breast Cancer
CATEGORY: Use of Social Platforms
AWARD: Gold Lion
ADVERTISER: MACMA

2016 Cannes Lions International Festival of Creativity - Gold Lion - Public Health & Safety
Media

SMS Last Words

AGENCY: Havas China
BRAND: Global Road Safety
CATEGORY: Public Health & Safety
AWARD: Gold Lion
ADVERTISER: Global Road Safety Partnership

2016 Cannes Lions International Festival of Creativity - Gold Lion - Use of Audio Platforms
2016 Cannes Lions International Festival of Creativity - Gold Lion - Public Health & Safety
2016 Cannes Lions International Festival of Creativity - Gold Lion - Public Sector & Awareness Messages
2016 Cannes Lions International Festival of Creativity - Gold Lion - Fast Moving Consumer Goods
2016 Cannes Lions International Festival of Creativity - Silver Lion - Use of Screens
Media

The Great Escape

AGENCY: Jung von Matt/Limmat Werbeagentur AG
BRAND: Graubunden Tourism
CATEGORY: Use of Screens
AWARD: Silver Lion
ADVERTISER: Graubunden Tourism

2016 Cannes Lions International Festival of Creativity - Silver Lion - Use of Stunts
Media

Gun Crazy

AGENCY: Grey New York
BRAND: United to Prevent Gun Violence
CATEGORY: Use of Stunts
AWARD: Silver Lion
ADVERTISER: States United to Prevent Gun Violence

2016 Cannes Lions International Festival of Creativity - Silver Lion - Use of Integrated Media
Media

House of Little Moments

AGENCY: ADK Taiwan
BRAND: Uni-Noodle
CATEGORY: Use of Integrated Media
AWARD: Silver Lion
ADVERTISER: Uni-President

2016 Cannes Lions International Festival of Creativity - Silver Lion - Use of Data
Media

House of Clicks

AGENCY: Prime Weber Shandwick
BRAND: Hemnet
CATEGORY: Use of Data
AWARD: Silver Lion
ADVERTISER: Hemnet

2016 Cannes Lions International Festival of Creativity - Silver Lion - Use of Stunts
Media

This Bike Has MS

AGENCY: Grey Worldwide Melbourne
BRAND: MS Melbourne
CATEGORY: Use of Stunts
AWARD: Silver Lion
ADVERTISER: MS Melbourne

2016 Cannes Lions International Festival of Creativity - Silver Lion - Durable Consumer Goods
Media

Uncrushable

AGENCY: TBWA\Sydney
BRAND: M.J. Bale
CATEGORY: Durable Consumer Goods
AWARD: Silver Lion
ADVERTISER: M.J.Bale

2016 Cannes Lions International Festival of Creativity - Silver Lion - Use of Mobile
Media

Celebrity Tantrum

AGENCY: Leo Burnett Sydney
BRAND: Samsung Galaxy Tab
CATEGORY: Use of Mobile
AWARD: Silver Lion
ADVERTISER: Samsung

2016 Cannes Lions International Festival of Creativity - Silver Lion - Use of Ambient Media: Small Scale
Media

Legoland TRAVELEX

AGENCY: VML
BRAND: LEGOLAND Florida Resort
CATEGORY: Use of Ambient Media: Small Scale
AWARD: Silver Lion
ADVERTISER: Legoland