Cannes Lions International Festival of Creativity

Creative Award

London, United Kingdom

Update

Lay's - "The Biochar Project"

525

Title	The Biochar Project
Agency	Leo Burnett India
Campaign	The Biochar Project
Advertiser	PepsiCo Inc.
Brand	Lay's
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Media Type	Case Study
Length	133 seconds